🎁 Online Ebook herunterladen Consumerology: The Truth about Consumers and the Psychology of Shopping PDF ePub iBook

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Consumerology: The Truth about Consumers and the Psychology of Shopping
E-Book:

Consumerology: The Truth about Consumers and the Psychology of Shopping

Keyword-Optionen: Health  Psychology  Medical books  Fitness dieting  Research  Neuropsychology  Psychology counseling  Marketing sales  Marketing  Consumer behavior 
Verfügbarkeit:Auf Lager
ISBN:
1857885767
Laden Sie Formate herunter:mobi, fb2, ibooks, pdf, epub, odf, azw, lit, cbz, chm, lrx
Autor:
Sprache:Deutsche, English
Preis:17.05$
Bewertung:
4.3/5 (Stimmen: 925)
Geprüft:
10/NOV/2019
Beschreibung:
Philip Graves, one of the world's leading experts in consumer behavior, reveals why the findings obtained from most market research are completely unreliable. Whether it is company executives seeking to define their corporate strategy or politicians wanting to understand the electorate, the idea that questions answered on a questionnaire or discussed in a focus group can provide useful insights on which to base business decisions is the cause of product failures, political blunders and wasted billions. Consumer.ology exposes some of the most expensive examples of research-driven thinking clouding judgment, experience and evidence - from New Coke to General Motors, from Mattel to the Millennium Dome - and instances of success through ignoring market research, such as Baileys and Doctor Who. It also shows organizations the tools they should be using if they want to understand their customers. Using his unique AFECT approach, a set of five criteria to evaluate the reliability of any consumer insight, Graves asserts that it's time for a fresh approach that embraces this new understanding of human behavior.

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